Marketing strategy that connects activity to pipeline
B2B Marketing Strategy & Planning
Marketing feels reactive. You're running campaigns, publishing content, trying different tactics, but without a clear roadmap connecting it all.
Marketing and sales operate in silos, measuring different things, and leadership can't see how marketing contributes to revenue. The team is busy but can't justify their impact, and the board is frustrated with results they can't measure. You're doing marketing, but you're not building a system that drives predictable growth.
Where You Are Now
Imagine marketing and sales aligned around shared pipeline goals. Clear target audiences, mapped buyer journeys, coordinated campaigns across channels: all working toward a single measurable objective tied to revenue.
Marketing can finally demonstrate its contribution in terms sales and leadership understand. The team feels purposeful. Budgets are justified. And campaigns are built on strategy, not knee-jerk reactions to the latest trend.
What Becomes Possible
How We Approach Strategy
We don't deliver slide decks that collect dust. We start with an audit: understanding what's actually working, speaking to your sales team and customers to uncover the real opportunities.
Then we build practical, pragmatic roadmaps with timelines, roles, goals, and KPIs. We bridge the gap between marketing and sales, connect the dots across the entire funnel, and design campaigns around how your buyers actually make decisions, not around what's easy to execute.
We help you think bigger while staying mindful of budget realities. And we ensure the foundations are in place, tracking infrastructure, content systems, the prerequisites that make campaigns measurable.
What's Included
When you work with us on strategy and planning, you get:
Target audience definition: who to target, what keeps them up at night, and what they're actually trying to achieve
Buyer journey mapping: where prospects look for answers, what questions they ask at each stage, and what moves them forward
Campaign strategy and 90-day roadmaps: clear priorities, timelines, and channel selection
Messaging and positioning: what to say, to whom, and when
KPI frameworks: what to measure and why it matters
Budget allocation: investment based on what drives results, not guesswork
Marketing-sales alignment: shared goals, handoff processes, and pipeline definitions
Prerequisites assessment: the tracking, systems, and foundations needed to make it all work
You don't just get a plan. You get a roadmap you can actually execute, with clarity on what success looks like at every stage.
What changes
Digital marketing becomes a growth engine, not a cost centre.
Your team understands their target audience, knows what to track, and can prove pipeline contribution. Sales and marketing speak the same language. Leadership sees clear ROI. And campaigns are designed strategically connected, measurable, and built to drive revenue.
Ready to build a strategy that works?
We help ambitious B2B teams prove marketing ROI.