Qualified conversations that fill your pipeline
Lead Generation Services
Your pipeline is empty or inconsistent. Sales has capacity but nothing qualified to work on. You don't have a structured process for building pipeline, tracking opportunities, or converting interest into revenue.
Outbound efforts feel scattershot: generic outreach that gets ignored, purchased lists that go nowhere, or sporadic activity that never builds momentum. You need qualified leads now, but you're not sure how to generate them consistently or how to work them effectively once they arrive.
Where You Are Now
Your pipeline fills with qualified opportunities.
Sales focus on qualified prospects: people who fit your ideal customer profile, understand what they need, and are ready to talk. You have a structured, repeatable process for identifying target accounts, reaching them with hyper-targeted campaigns, and handing over warm leads with full context.
Marketing and sales finally work together: shared definitions, clear handoffs, and visibility into what's converting. Pipeline becomes predictable, not a monthly scramble.
What Becomes Possible
Our Approach to Lead Generation
We don't do cold spam or generic LinkedIn outreach.
We run hyper-targeted campaigns built around specific pain points, job titles, companies, and industries; multi-touch sequences that build familiarity before asking for a conversation. We work with your team to build the foundation: defining ideal customers, setting up tracking, creating messaging that resonates, and establishing handoff processes that work.
If you have strong brand awareness, lead generation accelerates results. If awareness is low, we'll be honest: it costs more and takes longer because we'll need to build familiarity first. Either way, expect three months minimum for meaningful traction. For complex buying committees or account-based strategies, we bring experience in multi-stakeholder engagement that goes beyond single-contact outreach.
What's Included
When you work with us on lead generation, you get:
Target account identification: collaboratively defining your ideal customer profile and building prospect lists based on fit, not volume
Hyper-targeted campaigns: personalised, multi-touch tailored by persona, pain point, industry, and location
Lead qualification and scoring: clear criteria for what makes a lead sales-ready, with scoring that prioritises the best opportunities
Appointment setting: warm introductions and scheduled conversations with prospects who understand their problem and are ready to engage
MQL handoff with full context: qualified leads passed to your sales team with research, engagement history, and notes on what resonated
Pipeline tracking support: helping your in-house team track MQLs through to SQLs, with nurture strategies for leads not yet ready to buy
Collaborative foundation-building: working together to establish CRM systems, handoff processes, and alignment between marketing and sales
Account-based marketing expertise: for clients targeting specific accounts or navigating complex buying committees, we bring structured relationship-building approaches
Measurement tailored to your business: qualified enquiries for services, sales tracking for SaaS/training where possible, with ongoing support to improve conversion after handoff.
Sales has qualified conversations with prospects who get it. Marketing and sales work together: shared targets, clean handoffs, no blame games. Filling pipeline becomes a process, not luck. And you prove ROI in hard numbers that your CFO understands.
What changes
The pipeline panic ends.
Lead Generation FAQs
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Lead generation is the process of capturing contact details from people showing interest in what you offer: through downloads, form fills, event registrations, or gated content. You build a database of prospects you can nurture over time with targeted content and follow-up until they're ready to buy.
It's effective when you've got a longer sales cycle (6-12 months) or need to educate your market about what you do before they're ready to engage. The practical outcome: a campaign might deliver 200 contacts that your sales and marketing teams work together to convert over the coming months. Success is measured by cost per lead captured and ultimately conversion rate to sales opportunities.
Lead generation makes sense when you need to build market presence, haven't got an existing pipeline, or you're selling something that requires significant education before prospects are ready to have a sales conversation.
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Run lead generation campaigns unless you need immediate volume and have nothing else in place. Purchased leads from brokers are cheap per contact but convert poorly because they're cold, sold to multiple competitors, and prospects don't remember requesting information.
Leads from your own campaigns cost more upfront but convert significantly better because prospects have actively engaged with your content and chosen to contact you - plus they're exclusive to you.
The critical difference is cost per actual opportunity, not cost per lead captured.
Broker leads might look cheaper initially, but when you factor in conversion rates, campaign-generated leads typically deliver better ROI because far more turn into genuine sales conversations.
Bought leads make sense only as a short-term fix when your pipeline is empty and you need immediate activity while you build proper campaigns. Long-term, campaigns win because you control the quality, own the relationship from the start, and aren't competing with three other companies who bought the same contact list.
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You hire BrandHouzz, of course! Seriously though, you generate leads by offering something valuable in exchange for contact details, then making it easy for prospects to find and access that offer.
The most effective methods: create content like guides, reports, or tools that solve a specific problem your prospects have, then promote it through search ads, LinkedIn campaigns, etc. Run webinars or events where prospects register to attend. Optimise your website so visitors can request quotes, book consultations, or download resources without jumping through hoops. Use retargeting to reach people who've visited your site but haven't converted yet.
The key is matching what you offer to where your prospects are looking: if they're searching Google for solutions, you need SEO and PPC; if they're on LinkedIn, you need targeted ads and content there. What makes it work is tracking which channels and offers actually deliver leads that convert to sales, then investing more in what's working and cutting what isn't.
You'll know it's effective when you can show exactly which campaign delivered which leads and what they're worth in pipeline value, not just how many form fills you captured.
Need to fill your pipeline?
We help ambitious B2B teams prove marketing ROI.