BrandHouzz Lunch & Learns: Practical Digital Marketing Training with Purpose

Since launching our monthly Lunch & Learn sessions in May 2025, BrandHouzz has been delivering practical, jargon-free digital marketing training for in-house marketers and business owners across Aberdeen and the North-east.

Designed to provide clear, actionable insights on topics such as LinkedIn for B2B, SEO and campaign planning, each session focuses on strategies that can be implemented immediately, without the fluff often found in larger training programmes.

We are proud that proceeds from these sessions have been donated to The Archie Foundation, supporting babies, children and families across the North of Scotland. It is important to us that our training not only builds commercial capability within the region, but also contributes positively to the wider community.

The Lunch & Learn series continues monthly at H1 Hill of Rubislaw in Aberdeen, open to anyone responsible for digital marketing within their organisation.

Join BrandHouzz in Aberdeen for The 2026 LinkedIn Playbook, a practical Lunch & Learn designed specifically for B2B marketers, business development teams and senior leaders. Following major LinkedIn algorithm updates in late 2025, the way personal profiles, company pages and content are evaluated has fundamentally changed. This workshop will break down what LinkedIn rewards in 2026, from profile optimisation and clear positioning to dwell time and meaningful engagement, so your B2B digital marketing efforts generate credibility, enquiries and measurable pipeline impact, not just impressions.

The 2026 LinkedIn Playbook, B2B Lunch & Learn in Aberdeen

LinkedIn’s algorithm changed in late 2025 and most B2B digital marketing strategies have not caught up.

This practical Lunch & Learn in Aberdeen, led by BrandHouzz Founder Victoria Vyalikova, breaks down what LinkedIn now prioritises in 2026 and how B2B companies should align their profiles, company pages and content strategy with the platform’s current evaluation signals.

Designed for in-house marketers, business development leaders and senior decision-makers across engineering, energy and professional services, this workshop addresses common frustrations. Engagement without enquiries. Profile views without conversions. Activity without measurable commercial impact.

You will learn how to optimise personal profiles and company pages for visibility, understand which LinkedIn metrics actually matter in 2026, and move from vanity metrics to attention-driven engagement that supports credibility and pipeline growth.

If your LinkedIn activity feels busy but commercially ineffective, this session will help you replace outdated tactics with a focused, defensible digital marketing strategy aligned with how the platform now works.

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Monthly Digital Marketing Training for Aberdeen’s B2B Community

BrandHouzz is launching monthly Lunch & Learn digital marketing training sessions for Aberdeen’s in-house marketers and B2B businesses.

Designed for engineering, energy, manufacturing and professional services companies, these practical sessions focus on LinkedIn lead generation, SEO that drives enquiries, and content strategies that support pipeline rather than vanity metrics.

The first session takes place on Wednesday 28 May at H1 Hill of Rubislaw. Future sessions are £15 per person, with all profits donated to The Archie Foundation.

If you want jargon-free digital marketing training that delivers actions you can implement immediately, join us and bring your lunch.

The Future of B2B Content: Integrating GPT-4o for Smarter Visuals

GPT-4o is changing how B2B marketing teams create campaign visuals.

This is not novelty AI. It is commercially viable, brand-aware image generation that produces photorealistic visuals, layout-ready copy and campaign assets in minutes. Creative can be refined through conversation, adapted to specific industries or buyer personas, and aligned with brand guidelines without the delays of traditional production.

For B2B marketers under pressure to deliver faster with tighter budgets, this means quicker campaign rollout, lower production costs and greater flexibility across LinkedIn, sales enablement and account-based marketing.

At BrandHouzz, we are integrating GPT-4o into our creative workflows to enhance speed, consistency and testing. Used properly, it strengthens strategic execution rather than replacing creative expertise.

Examples of Better Calls to Action for Engagement on LinkedIn

Low engagement on LinkedIn is often not an algorithm problem. It is a Call to Action problem.

Generic phrases such as “Read more” or “Visit our website” rarely encourage interaction. On a platform that rewards comments, reactions and meaningful discussion, weak CTAs limit reach and reduce visibility.

At BrandHouzz, we are always testing, refining and optimising LinkedIn content strategies for B2B clients across engineering, energy and professional services. One consistent pattern stands out. Posts with clear, conversation-led CTAs outperform passive ones every time.

Our free guide, 15 Ideas for Calls to Action for Engagement, is designed specifically for B2B marketers who want to increase LinkedIn engagement without gimmicks or marketing fluff.

It includes practical, LinkedIn-optimised CTAs that spark discussion, invite opinion and keep conversations on the platform. If you want stronger visibility, more meaningful engagement and better-performing B2B content, download the guide and start using CTAs that actually work.

Helping Aberdeen City Centre Businesses Succeed Online

Aberdeen City Council, in partnership with BrandHouzz Digital, is hosting a one-day Social Media and AI workshop on 20 March 2025 at Marischal College, designed to help city centre businesses strengthen their online presence and attract more customers.

Led by Victoria Vyalikova, Founder of BrandHouzz, the session focuses on practical, time-efficient digital marketing strategies tailored for small business owners. From social media content planning to using AI tools effectively, attendees will leave with clear actions they can implement immediately.

Supporting Aberdeen’s high street businesses is critical to driving footfall and visibility, and this hands-on workshop is built to cut through the noise and deliver straightforward guidance that works.

City centre businesses of all sizes are encouraged to attend. Register via Eventbrite to secure your place.

The Digital Marketing Audit Checklist: Your Essential Digital MOT for 2025

Is your digital marketing working as hard as it should? Is your website converting, your SEO driving the right traffic, and your social media delivering meaningful engagement rather than just activity?

At BrandHouzz, we created the Digital Marketing Audit Checklist as a practical “Digital MOT” to help marketing professionals and business owners assess their online presence with clarity.

Using a simple traffic light system, the checklist reviews website performance, SEO and search visibility, and social media strategy. It highlights what is working, what needs attention and what requires immediate action, giving you a clear, prioritised plan for 2025.

If you want to step into the new year with focus rather than guesswork, download the free Digital Marketing Audit Checklist and take control of your digital performance.

Simplify Your Marketing Campaign: BrandHouzz Campaign Execution Planner

Marketing campaigns do not fail because of bad ideas. They fail because of poor execution.

The BrandHouzz Campaign Execution Planner is a practical, no-nonsense tool designed to help marketing professionals organise tasks, assign responsibility and keep campaigns on track from planning through to delivery.

Whether you use project management platforms or prefer a simple framework to structure your thinking, this planner breaks complex campaigns into manageable steps. It includes predefined campaign tasks, ownership tracking, timeline planning and progress monitoring, so nothing slips through the cracks.

If you want clearer accountability, smoother collaboration and campaigns that actually reach the finish line, download the Campaign Execution Planner and start executing with confidence.

Free Digital Marketing Campaign Execution Tools from BrandHouzz

As part of our 12 Days of Christmas campaign, BrandHouzz released a series of free, practical digital marketing tools designed to help B2B professionals plan, execute and optimise campaigns more effectively.

From a structured Campaign Execution Planner to a Digital Marketing Audit Checklist and LinkedIn Call to Action ideas, each resource is built to simplify campaign management, improve organisation and save time for busy marketing teams and business leaders.

Whether you are running campaigns without a large in-house team or simply want to refine your processes, these tools provide straightforward frameworks to strengthen execution and performance.

All resources are available free via our LinkedIn page, with no gimmicks and no paywalls.

Driving Tourism Forward: Insights from the North-east Tourism Conference 2024

The BrandHouzz team attended the North-east Tourism Conference 2024 at P&J Live to hear firsthand how industry leaders are navigating growth, digital change and evolving visitor expectations.

One message was consistent throughout the day. Tourism businesses must combine strategic marketing with authentic storytelling to stand out in an increasingly competitive market.

From leveraging large-scale business events for brand exposure to creating human-centred content that builds trust, the conference reinforced the importance of clarity, collaboration and memorable visitor experiences. Speakers also highlighted the growing role of high-quality digital content in improving discoverability and long-term visibility.

With major opportunities such as the Tall Ships Festival 2025 on the horizon, the event provided a timely reminder that strong messaging and smart marketing execution are essential to driving tourism forward in the North-east of Scotland.

BrandHouzz Digital and Aberdeen & Grampian Chamber of Commerce Expand Digital Marketing Training for 2025

Following a successful 2024 partnership, BrandHouzz Digital and the Aberdeen & Grampian Chamber of Commerce are expanding their in-person digital marketing training programme for 2025.

Building on strong feedback from courses covering Social Media and SEO fundamentals, the enhanced schedule will introduce Advanced Digital Marketing for B2B and SEO Strategy for Business Growth, alongside returning core sessions. The training is designed for in-house marketing professionals seeking practical, actionable strategies that can be implemented immediately.

With bespoke sessions already secured for Chamber members and the first course scheduled for January, the 2025 programme reflects growing demand for structured, results-focused digital marketing training across the North-east of Scotland.

For course details and registration, visit the Chamber’s website or contact BrandHouzz directly.

Boost Your Digital Marketing Impact: High-Impact Event Guide

Industry events such as Topsides UK are not just about attendance. They are an opportunity to use strategic digital marketing to increase visibility, strengthen industry positioning and generate momentum that continues long after the event ends.

A structured digital approach before, during and after the event can amplify your presence. From building anticipation through LinkedIn and email campaigns, to sharing live updates and capturing on-the-ground content, smart execution extends your reach beyond the exhibition stand.

Post-event follow-up is equally critical. Recaps, personalised outreach and repurposed content help convert conversations into long-term opportunities and reinforce your credibility within the sector.

Our checklist, Boost Your Digital Marketing: A Guide for High-Impact B2B Events, provides a practical framework to maximise your return from events such as Topsides UK and beyond.

BrandHouzz Digital Shortlisted for CMA Award for SEO Transformation with EthosEnergy

Aberdeen-based BrandHouzz Digital has been shortlisted for the 2024 Content Marketing Association Awards in the “Best Use of SEO” category, recognising its data-driven SEO partnership with global engineering firm EthosEnergy.

The project delivered a 136 per cent increase in won projects directly attributable to website leads, alongside significant improvements in search visibility, user engagement and enquiry quality within twelve months.

Working closely with EthosEnergy’s internal team and web partners, BrandHouzz implemented a comprehensive SEO strategy combining technical optimisation, targeted content and performance tracking to drive measurable commercial outcomes.

The shortlisting places BrandHouzz alongside leading agencies from London and Sydney, highlighting the impact of strategic, results-focused B2B digital marketing delivered from the North-east of Scotland.

Leveraging Your Presence at Topsides UK: A Practical Guide for B2B Professionals

Topsides UK is more than a diary entry. It is an opportunity to strengthen brand positioning, build commercial relationships and align your business with key offshore energy priorities.

The BrandHouzz team is supporting clients at the event and understands how easily valuable opportunities can be missed without a structured approach. To help B2B professionals maximise their impact, we have developed a practical Topsides UK Checklist covering attendees, exhibitors and speakers.

From setting clear objectives and refining your pitch, to capturing leads effectively and extending your message beyond the event, the checklist provides actionable steps to turn event participation into measurable business outcomes.

If you want your presence at Topsides UK to deliver more than just visibility, download the checklist and prepare strategically.

Haunted by the Spirits of Digital Marketing

In B2B marketing, some challenges refuse to die quietly. The Ghost of Content Creation. The Phantom of Lost Keywords. The Budget Banshee that appears whenever ambition grows.

From shifting algorithms to strategy-free reports and vanishing engagement, these persistent issues can quietly undermine performance all year round.

At BrandHouzz, we see these “spirits” regularly across B2B strategy and execution. The good news is they are rarely supernatural. They are usually symptoms of unclear positioning, weak measurement frameworks or outdated tactics that need replacing.

As year-end approaches, it is the perfect time to confront what is truly haunting your digital marketing strategy and put a sharper, more focused plan in place for 2025.

No exorcism required. Just clarity, data and execution that actually works.

Supporting Energy Industry Leaders at Topsides UK 2024

At Topsides UK 2024, BrandHouzz is proud to support two energy sector clients, EthosEnergy and JCE Energy, as they showcase innovative solutions for asset life extension and offshore renewable integration.

EthosEnergy will share expertise on extending the life of critical rotating equipment, supporting operators managing mature North Sea assets while reducing emissions and improving reliability. Our partnership has already delivered measurable digital impact, including significant increases in qualified enquiries and closed opportunities through targeted SEO and performance optimisation.

JCE Energy will highlight its work integrating offshore solar and hybrid power systems, helping operators reduce emissions and improve cost efficiency in hazardous environments. BrandHouzz has supported JCE through strategic digital marketing, strengthening visibility and positioning in a rapidly evolving energy market.

Topsides UK is more than an event. It is an opportunity to demonstrate how strategic, data-led digital marketing supports commercial growth in the energy sector.

Craft Effective Marketing Strategies Using Insights from the 2024 Global Hydrogen Report

The hydrogen market is accelerating, but opportunity alone is not a strategy.

Drawing on insights from the 2024 State of the Industry Global Hydrogen Report, this practical guide outlines how businesses can position themselves for growth in an evolving, regulation-heavy and capital-intensive sector.

From navigating regulatory complexity and securing offtake agreements, to demonstrating decarbonisation impact and aligning with regional funding frameworks, the guide highlights seven strategic focus areas for companies operating across hydrogen production, storage and the wider supply chain.

For organisations looking to strengthen market positioning, attract investment and build credibility in the hydrogen economy, clear messaging and targeted marketing are critical enablers of commercial success.

Download the printable guide to refine your hydrogen sector marketing strategy.

2024 State of the Industry Global Hydrogen Report: Key Insights for B2B Leaders

The 2024 State of the Industry Global Hydrogen Report provides a clear snapshot of a sector full of momentum, yet still facing structural challenges.

With more than 1,400 hydrogen projects announced globally and an estimated USD 570 billion in investment, the ambition is undeniable. However, regulatory complexity, infrastructure gaps and the ongoing struggle to secure long-term offtake agreements continue to slow large-scale deployment.

From the EU’s REPowerEU targets and strict RFNBO criteria, to the US Inflation Reduction Act incentives and emerging opportunities in South America, Asia and Australia, the report highlights a market shaped as much by policy and financing as by technology.

For businesses operating in hydrogen production, storage and the wider supply chain, understanding these regional frameworks and investment dynamics is critical. Clear positioning, strong commercial narratives and alignment with funding and regulatory priorities are becoming just as important as technical capability.

We have distilled these insights into a practical marketing guide tailored to the realities of today’s hydrogen landscape. If you are looking to strengthen your presence in this fast-evolving sector, stay tuned.