Digital Marketing for Tourism and Hospitality in Aberdeen: Free Workshop, March 2026
Tourism and hospitality businesses across Aberdeen and the North-east are under pressure. Higher business rates, rising operating costs and tighter margins have created real strain. For some operators, the current environment feels uncomfortably similar to the pandemic years.
When pressure builds, marketing is often the first thing to be reduced. We understand that instinct. But reducing visibility just before peak season is rarely a strategic decision. Visitors are still searching, comparing and booking online. The only question is whether they are finding your business or someone else's.
After more than 20 years in marketing and over 15 years working with businesses across the North-east of Scotland, we have seen this pattern before. Visibility built consistently and intentionally delivers results. Visibility switched on reactively rarely does.
Why We Are Running This Workshop
BrandHouzz was founded in 2015. Some of our earliest clients were tourism and hospitality businesses in the region, including Glen Tanar and Dalriada Lodges. Those partnerships helped shape our agency and establish our presence in the North-east.
This workshop is our way of giving back to the sector that helped build us.
It is completely free to attend. There is no sales pitch attached. The focus is practical support ahead of the season.
The timing is deliberate. Tourism activity across Aberdeen and Aberdeenshire typically accelerates from April onwards. Digital marketing requires a runway. Improvements made in March can influence bookings in early summer. Improvements made in June are often too late.
Where Tourism Businesses in Aberdeen Are Getting Stuck
Across conversations with local operators, we see consistent themes. Social media generates engagement but not bookings. Google visibility is inconsistent or under-optimised. Guests create strong content that is never repurposed strategically. Influencer collaborations feel informal and difficult to measure.
The gap is not effort. It is alignment with how digital platforms currently prioritise content, search visibility and local discovery.
Search behaviour has evolved. Social media algorithms have shifted. Local SEO now plays a larger role in booking decisions than many operators realise. Google Business Profile alone can determine whether a visitor finds your venue or your competitor's when they search "things to do in Aberdeen" or "restaurants near me."
What We Will Cover During the Session
This is a practical Lunch & Learn designed to replace assumption with action. During the session, we will cover:
How to audit and optimise your Google Business Profile so it works harder for local search and "near me" queries across Aberdeen and the North-east.
How to understand what social media platforms currently reward (and what they quietly penalize) so you stop wasting time on content that gets likes but not bookings.
How to build a realistic content plan that maintains visibility without adding to your workload, including how to turn guest reviews, user-generated photos and seasonal content into structured marketing assets.
How to approach local influencers and digital creators with clear briefs, measurable expectations and proper agreements.
How to move from reactive posting to a focused visibility strategy that supports enquiries and bookings through the peak season and beyond.
Attendees will leave with clarity on what to prioritise, what to simplify and what to stop doing.
Who Should Attend
This session is designed for owners and operators of tourism and hospitality businesses across Aberdeen and Aberdeenshire who need their digital marketing to produce commercial outcomes, not just activity.
Hotels, self-catering providers, food and drink venues, experience operators, visitor attractions and in-house marketing leads are all welcome.
Event Details
Lunch & Learn: Tourism & Hospitality
Date: 24 March 2026
Time: 12:00-14:00
Location: Citibase, H1, Hill of Rubislaw, Aberdeen.
About the Workshop Instructor
Victoria Vyalikova is the founder of BrandHouzz, an Aberdeen-based digital marketing agency with over a decade of experience working with businesses across the North-east of Scotland. Some of BrandHouzz's earliest clients were in tourism and hospitality, and the agency continues to serve sectors where credibility and measurable results matter more than vanity metrics.
Victoria has over 20 years of marketing experience and specialises in helping businesses connect digital marketing activity to commercial outcomes — whether that means more bookings, more enquiries or stronger visibility in the markets that matter.