The Digital Marketing Audit Checklist: Your Essential Digital MOT for 2025
working as hard as it should? Are your SEO efforts driving the right traffic? Is your social media presence actually engaging your audience—or just ticking a box?
At BrandHouzz, we know how overwhelming it can be to stay on top of it all. That’s why we’ve created the Digital Marketing Audit Checklist, or as we like to call it, your Digital "MOT"—a simple, practical tool to help you assess your online presence and identify key areas for improvement.
This free resource is designed to help marketing professionals, business owners, and in-house teams take control of their digital marketing and step into 2025 with a clear, actionable plan.
What Does the Digital MOT Cover?
Our Digital Marketing Audit uses a straightforward ‘traffic light’ system to help you evaluate three key areas:
Website Performance
Is your website mobile-friendly and easy to navigate? Does it load quickly and offer clear value to visitors Are there clear calls-to-action (CTAs) that drive conversions?
SEO & Search Visibility
Are your meta descriptions, alt text, and keywords optimised? Is your content ranking for relevant search terms? Do you have an effective backlink strategy in place?
Social Media Strategy
Are you posting consistent, high-value content that engages your audience?
Are your platforms aligned with your brand messaging and business goals?
Are you using analytics to track performance and adjust accordingly?
Each section is designed to help you pinpoint gaps and opportunities—so you can make strategic improvements that actually move the needle.
Who Should Use This Digital Marketing Audit?
Marketing professionals looking to refine their strategy
Brands preparing for a new campaign or product launch
Small business owners who want to improve online visibility
Anyone who needs a clear starting point for setting 2025 marketing goals
How to Use the Digital Marketing Audit Checklist
Download Your Free Copy
Start by grabbing your free Digital Marketing Audit Checklist from our website.
Assess Your Current Digital Presence
Go through the checklist and mark each item as:
Green (Good to go!) Yellow (Needs attention) Red (Requires immediate action).
Prioritise Your Next Steps
Identify the areas that need the most work and start focusing on quick wins first.
Plan for 2025
Set measurable goals based on your audit results and map out a strategy to enhance your digital marketing efforts in the new year.
Why Now Is the Perfect Time for a Digital Marketing Audit
The end of the year is prime time for reflection and planning. Instead of waiting until January to scramble for a plan, use this time to evaluate, refine, and set clear goals.
A digital marketing audit doesn’t have to be complicated—but it does need to be consistent. By reviewing your strategy now, you’ll step into 2025 ahead of the game, armed with a clear plan to grow your brand’s digital presence. And the best part? This checklist makes it quick, easy, and actionable.
Ready to Get Started?
Download your free Digital Marketing Audit Checklist today and set yourself up for success in 2025.
For more tips, templates, and free resources, follow us on LinkedIn, where we’re sharing practical advice to help marketers like you stay ahead of the curve.
Don’t leave your digital marketing to chance—audit, optimise, and own 2025!