BrandHouzz Ignites EthosEnergy’s Digital Marketing Engine

EthosEnergy’s newly launched website looked strong but was not delivering the visibility or lead volume the business required across key geographic markets.

BrandHouzz began with a comprehensive Digital MOT, identifying urgent SEO priorities, technical improvements and medium-term growth opportunities aligned to commercial objectives. Working closely with EthosEnergy’s global marketing team and web developers, we refined site architecture, enhanced user journeys and implemented robust tracking and performance measurement.

The results over two years speak clearly. A 39 per cent increase in average monthly enquiries. A 73 per cent uplift in engagement rate. Key service pages, including Steam Turbines, improved from position 65 to position 2 in Google rankings, generating 32 qualified opportunities in one year.

Most importantly, website-generated closed or won opportunities increased by 136 per cent. Not just more traffic. The right traffic, converted into measurable commercial growth through strategic, data-led digital marketing and long-term collaboration.

BrandHouzz Digital Shortlisted for BWC Aberdeen Athena Awards 2024

BrandHouzz Digital has been shortlisted as a finalist in the Women in PR, Marketing and Communication category at the BWC Aberdeen Athena Awards 2024.

The nomination recognises the agency’s strategic, results-driven digital marketing work, including its partnership with global engineering firm EthosEnergy. Through a focused SEO and performance strategy, BrandHouzz delivered measurable commercial impact, including a 39 per cent increase in average monthly enquiries, a 73 per cent uplift in engagement rate and a 136 per cent increase in closed or won opportunities directly attributable to website leads.

The shortlisting highlights BrandHouzz’s commitment to data-led marketing that drives tangible business growth for B2B organisations across the region and beyond.

We Are Hiring: Digital Marketing Content Executive

BrandHouzz Digital is growing and we are hiring a Digital Marketing Content Executive to join our Aberdeen-based team.

We specialise in strategic, data-driven digital marketing for complex B2B industries, and we are looking for someone who can combine strong content creation skills with commercial awareness and curiosity.

This role can be full-time or part-time, with hybrid working available. You will support the development and execution of client campaigns across social media, web content and SEO, while analysing performance and continuously refining approach. Strong writing skills, at least two years’ digital marketing experience and a solid understanding of SEO are essential.

If you are proactive, detail-oriented and eager to develop within B2B digital marketing, we would love to hear from you.

Send your CV to hello@brandhouzz.com.

BrandHouzz Empowers Aberdeen Businesses Through AGCC Digital Marketing Partnership

BrandHouzz has launched a digital marketing training partnership with the Aberdeen & Grampian Chamber of Commerce, designed to equip businesses across the North-east of Scotland with practical, results-focused marketing skills.

Through this collaboration, AGCC members gain access to in-person training covering Social Media for Business, SEO for Communications and PR professionals, and LinkedIn training at both fundamental and senior levels.

The programme reflects a shared commitment to helping regional businesses strengthen visibility, improve digital performance and compete confidently in an increasingly complex online environment.

With a focus on actionable strategy rather than theory, the partnership provides Chamber members with the tools and clarity needed to turn digital marketing into measurable commercial impact.

How Do You Get All Departments to Value Your Digital PR and Marketing Efforts?

In many B2B organisations, marketing and PR are still treated as an afterthought. Yet without cross-department collaboration, even the strongest digital strategy will struggle to deliver results.

When subject-matter experts are unavailable, internal processes are unclear and colleagues underestimate what digital marketing actually involves, campaigns become rushed, reactive and less effective.

The solution is not louder requests. It is better internal education, clearer communication and structured processes. When teams understand the commercial purpose behind digital PR, see how their expertise contributes to company goals and witness measurable outcomes, engagement shifts.

Strong digital marketing is a team effort. When departments align around shared objectives, marketing becomes a growth driver rather than a last-minute task.

If you need support building a more collaborative, commercially focused digital PR approach, BrandHouzz is

How Can a Digital Marketing Audit Improve Your Results?

If your digital marketing is not delivering the results you expect, the problem is rarely effort. It is usually misalignment.

A digital marketing audit, or what we call a Digital Marketing MOT at BrandHouzz, reviews your entire online presence to identify gaps that may be costing you visibility, leads and revenue. From website performance and technical SEO to content quality, backlinks, social media effectiveness and paid activity, every component is assessed against best practice and commercial objectives.

The outcome is a clear traffic light report highlighting urgent fixes, short-term improvements and areas that are already performing well. No jargon. No vague recommendations. Just practical, prioritised actions you can implement immediately.

If you want to stop guessing and start marketing with intention, a Digital Marketing MOT gives you the clarity to focus on what will actually move the needle.

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How Social Media Management Kickstarted My Career in Digital Marketing

Social media management is often misunderstood. It is seen as glamorous, simple or reactive. In reality, it demands strategy, consistency, commercial awareness and the ability to adapt constantly to platform changes.

My own journey into digital marketing began unexpectedly through managing social media for a ballet festival. What started as a pro bono project quickly became a lesson in audience engagement, integrated PR and the power of coordinated digital activity. Social media worked because it was aligned with broader marketing and media strategy, not treated as a standalone tactic.

While platforms, algorithms and trends have evolved, the fundamentals remain unchanged. Know your audience. Focus on the right channels. Prioritise engagement over broadcasting. Invest in quality content. Measure what matters.

Great social media management is not about posting for the sake of visibility. It is about building credibility, community and commercial impact.

If you are looking for strategic social media management that supports wider business goals, BrandHouzz can help.

Observations of Offshore Europe 2023 from a Digital Marketer

Offshore Europe 2023 showed clear signs of progress. More digital tools, fewer printed brochures and a noticeable shift towards cleaner stand design and smarter engagement.

The event app improved navigation and reduced reliance on printed materials, while many exhibitors replaced low-value promotional giveaways with interactive experiences and local food partnerships. Some stands embraced strong visual branding and live demonstrations, proving that thoughtful presentation and confident people still matter.

However, the gap between investment and execution remains. Exhibiting at a major energy conference requires more than a stand and a slide deck. A clear digital strategy before, during and after the event is what turns attendance into measurable return on investment.

For B2B companies in the energy sector, events like Offshore Europe should be integrated into a broader digital marketing strategy, not treated as standalone moments.

If you want to maximise your event presence with targeted digital campaigns and structured follow-up, BrandHouzz can help.

Optimise Your Digital Marketing for SPE Offshore Europe

SPE Offshore Europe is a major opportunity for energy businesses, but exhibiting without a digital strategy limits your return.

Conferences are expensive. Stands, travel and printed collateral add up quickly, and too often the real objective, generating qualified leads, is left to chance. A digital-first approach before, during and after the event increases visibility, reduces waste and delivers measurable commercial impact.

Targeted LinkedIn campaigns, Google Ads aligned to event-related search intent, digital PR activity and structured post-event follow-up can extend your presence far beyond the exhibition hall. Instead of relying on brochures and giveaways, invest in campaigns that put your brand in front of the right decision-makers at the right time.

If you want to maximise return on investment from SPE Offshore Europe and future industry events, BrandHouzz can help you build a digital strategy that supports pipeline, not just presence.

Digital PR Campaign Strategy: What to Do After Your Press Release Is Published

Publishing a press release is not the finish line. It is the starting point.

Without a structured digital PR distribution strategy, even the strongest announcement will struggle to gain visibility. One social media post is rarely enough. Your audience will not see everything you publish, and visibility depends on repetition, variation and smart targeting.

A strong approach involves repurposing your press release into multiple content formats, from LinkedIn posts and short-form video to email newsletters and follow-up blogs. Each variation should focus on a clear hook that speaks directly to the reader, not generic phrases about being “delighted to announce”.

Effective digital PR is about sustained visibility. When supported by a deliberate distribution strategy, press releases can drive engagement, generate backlinks and strengthen SEO performance.

If you want your press releases to deliver measurable impact rather than momentary attention, BrandHouzz can help you build a digital PR strategy that works beyond publication day.

SEO Tips for Better B2B Digital PR Campaign Results

If your B2B press releases are not delivering visibility, traffic or enquiries, the issue is often not the story. It is the optimisation.

Digital-first PR requires more than media coverage. It demands content structured for both search engines and human readers. That means clear, keyword-led headlines, logical sub-headers, concise paragraphs and messaging that gets to the point quickly.

Strong on-page SEO, properly named and compressed media files, relevant internal links and an optimised “Notes to the editor” section all contribute to better search visibility and stronger long-term performance. Without these fundamentals, even well-written content can struggle to rank or attract the right audience.

If you want your digital PR campaigns to support SEO, drive organic traffic and strengthen brand authority, BrandHouzz can help you align PR strategy with measurable digital results.

12 Ways to Support Small and Local Businesses

Small and local businesses are the backbone of our communities. They create jobs, drive innovation and keep local economies vibrant. Supporting them does not always require a major financial commitment. Often, small actions make a significant difference.

From paying full price where possible and buying gift cards in advance, to leaving positive online reviews and engaging with businesses on social media, there are practical ways to strengthen the companies that shape our high streets.

Choosing to shop local, ordering directly, recommending services to others and prioritising independent suppliers before larger corporations all contribute to healthier, more resilient communities.

Supporting small businesses is not just about spending money. It is about being intentional with where and how you spend it.