EthosEnergy, an independent service provider and OEM of rotating equipment, approached BrandHouzz aiming to improve its new website's SEO, content, and user experience while introducing PPC to generate brand awareness and website enquiries.
More than just a website: BrandHouzz Fuels
EthosEnergy's Business Growth
Case Study: EthosEnergy
62 to 2
web page ranking
73%
engagement rate
800
global website enquiries
136%
opportunities won (website)
39%
av. monthly enquiries
the results...
Challenges
Newly launched website witnessed a drop in traffic and most importantly, number of leads per month
Lack of SEO Strategy and tactics
Low search engine ranking and low website traffic, insufficient rate of business enquiries via website
Limited PPC exposure and leads
Our Solutions
Conducted a comprehensive website audit to identify areas for improvement
Developed SEO strategies for key services and regions based on business priorities for the year
Implemented consistent SEO tactics
Executed troubleshooting and ad hoc SEO campaigns when needed
Ran organic and PPC campaigns targeting specific services and regions to improve traffic and increase leads in short and medium term
Built a bespoke dashboard to monitor website ranking for specific pages in target regions
In-House Team Training : We conducted a training session for the EthosEnergy marketing team on digital PR best practices and on-page content optimisation
THE RESULTS
Let's Break Down The Results
Website Performance (2021-2023):
- 39% increase in average monthly enquiries
- 73% increase in engagement rate
- Service page ranking improved, in particular the Steam Turbines position increased from position 65 to 2, generating 32 opportunities in just 1 year from that page alone
Lead Generation (2022 vs. 2023):
- Increased global website enquiries by >800
- Increased closed/won global opportunities by 136%
"In my experience, all the facets involved in a proper search engine optimisation strategy and approach can be complicated and daunting for marketing teams. Brandhouzz provides us with a data-driven, actionable and results oriented approach that has been easy to implement and scale from the beginning. They are truly an extension of our team, passionate about their craft and always making sure we’re heading in the right direction."
– Ashwin Kumar, Head of Marketing of EthosEnergy
CLIENT TESTIMONIAL
BrandHouzz’s data-driven approach and collaborative partnership with EthosEnergy resulted in a substantial improvement in its online presence and lead generation. This case study demonstrates the value of:
Conclusion
Comprehensive website auditing and optimisation
Strategic implementation of SEO and PPC campaigns
Ongoing collaboration and support
