E N E R G Y S E C T O R
Case Study
From Fragmented to First Page: JCE Group's Digital Marketing Transformation
How BrandHouzz doubled our organic website traffic in under one year, adding 54% more commerical enquiries.
Key Results
54%
Increase in website enquiries
2x
Growth in website traffic
Worldwide search ranking: from page 4 of Google to page 1
US search ranking: from page 5 of Google to page 1
Enquiries from major global operators and service companies
JCE Group is a leading provider of innovative energy solutions for hazardous and remote environments.
With over 30 years of expertise, the group specialises in delivering IECEx, ATEX, and NEC-certified renewable power systems for offshore and industrial applications.
Headquartered in Aberdeen, JCE operates globally across the oil and gas, renewable energy, and industrial sectors.
Client Background
In early 2024, JCE faced significant digital marketing challenges. The company operated two separate websites: one for their Ex (explosion-proof) business and another for renewable energy, creating a fragmented brand identity.
Their existing website was outdated and extremely slow. The company's marketing approach was haphazard, lacking up-to-date SEO and campaign management expertise. JCE did not have a clear system for tracking website enquiries.
The Challenge
Brand Consolidation & Website Development
We merged JCE's two separate websites into a single, streamlined platform, creating a cohesive brand identity and significantly improved user experience. The new website was built on a modern, fast-loading architecture optimised for both search engines and user engagement.
Strategic Content Production
Over 22 months, we produced an average of 3.5 pieces of optimised content per month, totalling approximately 77 pieces including case studies, technical blog posts, press releases, and award submissions. Each piece was strategically developed to demonstrate JCE's technical expertise and innovation in offshore renewable power solutions.
Campaign Development
We developed and executed a targeted campaign promoting JCE's offshore power solutions, specifically highlighting their innovative Modular Ex Renewable Power System. This campaign integrated content marketing, SEO, award submissions, and LinkedIn engagement to maximise reach across the energy sector.
Awards & Industry Recognition
We completed five award submissions in 12 months, achieving two wins and two finalist positions. Most notably, JCE won the 'Inspiration from Innovation' award at the Northern Star Business Awards by the Aberdeen and Grampian Chamber of Commerce, generating significant PR coverage and industry recognition.
Exhibition Strategy
We supported JCE's exhibition presence at Offshore Europe, encouraging them to display their actual solar pod technology on the stand. This innovative approach attracted high footfall and generated over 30 meaningful business conversations with potential clients.
Internal Capability Building
We coached JCE's in-house marketing graduate on LinkedIn strategy and content creation, enabling them to post approximately three times per week. This generated around 312 posts over two years, significantly increasing the company's social media presence and engagement.
BrandHouzz partnered with JCE in February 2024, drawing on a trusted relationship spanning nearly a decade. We implemented a comprehensive digital marketing transformation:
The Solution
Results
Digital Performance
Doubled organic website traffic:
Worldwide search ranking: from position 30.6 to position 8 (page 4 to page 1)
US search ranking: from page 5 of Google to page 1
51-66% engagement rates consistently maintained across 2024-2025
The partnership delivered exceptional, measurable results across all key performance indicators:
Industry Recognition
Won 'Inspiration from Innovation' at Northern Star Business Awards 2025
Achieved finalist positions in two additional industry awards
Generated extensive PR coverage across energy sector trade publications
Business Impact
54% increase in website enquiries: delivering the most critical business outcome
High-quality enquiries from global operators and service companies
JCE's digital transformation demonstrates the power of strategic, comprehensive marketing in the technical B2B energy sector.
Conclusion
By consolidating their brand, building a modern digital platform, producing consistent high-quality content, and developing targeted campaigns, BrandHouzz delivered measurable business outcomes that directly support JCE's growth objectives. The 54% increase in enquiries, combined with improved search visibility and enquiries from global operators, proves that investment in strategic digital marketing delivers tangible ROI; even in highly specialised technical industries.
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