BrandHouzz Prepared the AGCC Team for LinkedIn in 2026 (Because 2025 Changed Everything)
On 2 December, BrandHouzz ran a LinkedIn training session for the in-house team at Aberdeen & Grampian Chamber of Commerce. This wasn't "LinkedIn 101." This was about what's changed, what's coming, and what they need to do differently going into 2026.
LinkedIn in 2025 looked nothing like LinkedIn in 2024. The algorithm shifted. Old tactics stopped working. New features launched. Lots of them.
What We Covered
The session started with the big picture: the 2025 algorithm changes and what they mean for anyone trying to build visibility on the platform. What used to work? Forget it. What actually drives reach and engagement now? That's what matters.
Victoria Vyalikova of BrandHouzz walked the team through Brew360, LinkedIn's own AI system for ranking and recommending content and what it means for users and organisations like the the Chamber. Then came individual profiles: headlines, summaries, featured content, making sure everyone's presence reflected who they are and what the Chamber stands for.
Then came the content conversation. What type of content actually performs? What falls flat? How often should you post? (Spoiler: consistency beats frequency, but relevance beats everything.) The team explored using AI as a tool to work smarter; not to sound like a robot, but to stay authentic and relatable while keeping up with the pace.
Why This Matters for Aberdeen Businesses
LinkedIn isn't a digital CV anymore. For B2B businesses across the North-east of Scotland, as much as across the globe, it's a tool that helps build credibility and relationship, and for many – their go-to community. The AGCC team wanted to show up with confidence in 2026: for themselves, for the Chamber, and for the North-east business community they serve.
BrandHouzz gave them the insight and the tools to do exactly that.
Digital Marketing Training in Aberdeen
This session is part of BrandHouzz's digital marketing training series with the Chamber: practical workshops designed specifically for professionals and businesses in Aberdeen and across Scotland. Coming up in 2026: LinkedIn Accelerator for Business Growth, Advanced LinkedIn for Business Growth, and Get Found in Google AI & ChatGPT.
If you're based in Aberdeen, Aberdeenshire, or anywhere in the North-east of Scotland and want to stop guessing what works online (and start knowing), these workshops are for you. Whether you're in energy, engineering, professional services, or any B2B sector, BrandHouzz has built these sessions around what actually moves the needle.
BrandHouzz is an Aberdeen-based digital marketing agency specialising in B2B marketing, LinkedIn strategy, and helping technical businesses get found online.
View dates for digital marketing training at the AGCC and register: www.agcc.co.uk/training/digital-marketing