Lunch & Learn: The 2026 LinkedIn Playbook
LinkedIn's algorithm changed. B2B is slow at keeping up with digital marketing updates and so-called best practice.
After nearly 20 years in this discipline and 15 years working in the North-east of Scotland, I say this with confidence. I'm not mocking—it is what it is— but I take my responsibility to keep my clients current with what actually works seriously, which is why I happily share knowledge. Gatekeeping is not my vibe.
LinkedIn introduced major platform updates in late 2025 that fundamentally altered how content, profiles and company pages are evaluated. The signals that drive visibility, engagement and business outcomes have shifted, but most digital marketing strategies still rely on tactics from 2024.
Why BrandHouzz is Running Digital Marketing Workshops
We work with engineering firms, energy companies and professional services across the North-east and the UK and they consistently raise the same concerns about their digital marketing services:
LinkedIn activity generates engagement but no enquiries
Profile views are up, but conversions remain flat
Teams invest time without understanding which actions LinkedIn actually rewards
The gap isn't effort. It's alignment with how the platform currently prioritises content.
Since late 2025, LinkedIn rewards three things above all else: clear positioning, complete profiles and pages, and engagement that holds attention rather than collects likes.
What You'll Take Away From Our Upcoming Lunch & Learn
It's a practical session designed to replace assumptions with actionable digital marketing strategy.
We'll cover:
What LinkedIn now evaluates in personal profiles and company pages, and how to optimise both
Which metrics matter in 2026 and which ones don't (impressions alone tell you almost nothing)
Why dwell time and attention now outweigh vanity metrics
How to align LinkedIn activity with credibility, pipeline and commercial outcomes you can defend to senior management
You'll leave with a clear understanding of where your current approach misaligns with LinkedIn's 2026 priorities and what to adjust.
Who Should Attend
In-house marketers, business development leads and senior decision-makers at B2B companies in Aberdeen and the North East who need their digital marketing agency support—or internal team effort—to deliver measurable results, not just activity.
Event Details
The 2026 LinkedIn Playbook | Lunch & Learn
Date: 11 February 2026
Time: 12:00–14:00
Location: BrandHouzz, Aberdeen
Register: https://The-2026-LinkedIn-playbook-LNL.eventbrite.com
About the Workshop Instructor
Victoria Vyalikova is Founder of BrandHouzz, an Aberdeen-based digital marketing agency specialising in B2B sectors where credibility and results matter more than vanity metrics.
With over 20 years in B2B marketing, Victoria founded BrandHouzz in 2015 to help businesses in the North-east of Scotland demystify digital marketing, implement robust growth marketing campaigns, and build confident, defensible approaches to pipeline generation.
BrandHouzz serves clients in energy, engineering, manufacturing, professional services, tourism and hospitality: sectors where marketing decisions need to be justified to boards and senior leadership with data, not assumptions.