Events like Topsides UK aren’t just about being there—they’re about using strategic digital marketing to elevate your brand’s presence, connect with your audience, and keep the momentum going long after the event wraps up. Whether you’re attending, exhibiting, or speaking, digital marketing can be the driving force that amplifies your impact.
Here’s how a smart, structured digital approach can transform your Topsides UK experience:
Build Buzz Before the Event
Start engaging your audience before you even arrive. Digital marketing allows you to create anticipation, drive awareness, and set the stage for meaningful interactions. Here’s how:
- Dedicated Event Page: Create a landing page highlighting your presence at Topsides UK, detailing where attendees can find you, your session schedule, and any exclusive insights you’ll be sharing. Here’s an example how one of our clients, EthosEnergy does it successfully.
- Organic Social Teasers: Use LinkedIn to share what’s coming, such as key topics or demos. Teasers and countdowns keep your audience engaged and excited to connect with you at the event. Here’s another example of a client’s post, announcing JCE’s stand number which will feature their technology.
- Email Campaigns: Reach out to your network with an email that builds excitement, highlights the value of attending, and offers details on how they can connect with you.
By building anticipation through these channels, you position your brand top of mind before attendees even walk through the doors.
Engage Real-Time During the Event
Your event experience is only as powerful as the impressions you create in real-time. By capturing the moment digitally, you can broaden your reach and deepen connections.
- Live Social Updates: Post photos, session takeaways, and stand highlights on LinkedIn, with the #TopsidesUK hashtag to increase visibility and connect with attendees on the spot.
- Interactive Engagement: Engage with your audience using polls, Q&A sessions, or live comments. This interactive approach not only fosters real-time engagement but also demonstrates your company’s openness to industry discussions.
- On-the-Ground Content: Capture short attendee interviews or testimonials to post on social media, showcasing genuine interactions and creating a dynamic, people-centered brand impression.
Your real-time digital strategy helps extend your event presence beyond the booth and into the feeds of industry professionals, maximising every moment.
Keep the Conversation Going Post-Event
A strong digital strategy ensures that your impact doesn’t end when the event does. Following up digitally enables you to nurture new connections and continue positioning your brand as a thought leader.
- Post-Event Recaps: Share a blog post or LinkedIn article with highlights, key takeaways, and industry insights from Topsides UK, boosting your brand’s authority and giving your network valuable content.
- Personalised Follow-Ups: Use email marketing to reach out to new contacts, referencing specific conversations or insights you shared. This keeps the connection relevant and encourages ongoing dialogue.
- Repurpose Event Content: Turn your event photos, standout quotes, or presentation slides into a post-event social media series. This keeps your message fresh and maintains your visibility long after the event.
Your post-event digital efforts allow you to build on the impressions you made, strengthening relationships and positioning your brand as a trusted, active industry player.
By taking a digital-first approach before, during, and after Topsides UK, you’re setting your brand up for lasting visibility and engagement. Ready to take your digital marketing to another level? Our checklist “Boost Your Digital Marketing – A Checklist for High-Impact B2B Events” has everything you need to get started. Download it now and make your mark at Topsides UK and beyond!
