BrandHouzz Ignites EthosEnergy’s Digital Marketing Engine

EthosEnergy, a global leader in rotating equipment solutions, had a challenge. Its newly launched website, despite its new and improved design and potential, wasn’t fully attracting the attention it deserved. 

The team knew that improving traffic, online visibility, search engine ranking in its key geographic markets, and having well thought-out search engine optimisation (SEO) strategies could help the website and the company reach its full potential with target audiences online.

But they needed help. That’s when BrandHouzz was called in. 

The Results:

Over the past two years, EthosEnergy’s website has seen a surge in activity as a result of BrandHouzz’s expertise and collaborative approach:

• 39% increase in average monthly enquiries
• 73% increase in engagement rate
• Service page ranking improved, in particular the Steam Turbines position increased from position 65 to 2, generating 32 opportunities in just 1 year from that page alone

But the real impact went beyond website metrics. 

EthosEnergy experienced a 136% increase in closed/won opportunities directly attributable to website leads, a testament to the high-quality traffic generated by our efforts. 

Not only was traffic increased, BrandHouzz made sure that EthosEnergy gained the right traffic and its ideal customers, drastically improving organic Google ranking and converting to sales. 

Through collaborative efforts with EthosEnergy’s marketing team and website developers at Oakwood Brand and Communications Agency, the EthosEnergy website has been evolving to improve its user experience and, importantly, click through and conversion rate optimisation. 

The First Step: A Digital MOT:

Our journey began with a thorough website audit. We analysed every aspect of the site, identifying areas for optimisation and scaling. The findings were then presented in a clear, but comprehensive report with recommendations, ensuring that the client fully understood the information they were being presented, and what that meant for the business.

This audit identified areas for SEO urgent needs as well as medium term opportunities, based on technical performance, user experience findings, industry benchmarks and competitor rankings in search. It informed the digital strategy based on the business’s priorities for brand awareness and client acquisition in key geographic regions and industry sectors for rotating equipment products and services. 

Optimising EthosEnergy’s Digital Platform:

Based on the audit findings, we worked with the team at EthosEnergy to develop a list of tactical priorities.  Working with website developers at Oakwood Brand and Communications Agency, we fine-tuned the website’s architecture, ensuring a smooth user experience and optimised content, making it easier for potential customers to find EthosEnergy online.  

We enhanced user journeys for target audiences among potential customers and job seekers, improving the site’s structural design, page layout and enquiry tracking.

Fuelling Growth:

The foundation of our work was data-driven insights. 

We began by meticulously collecting and analysing website data to understand EthosEnergy’s online performance. Our deep dive into its business goals ensured that the data we presented was directly relevant and actionable. 

We collaborated with EthosEnergy to translate these insights into clear recommendations, empowering them to unlock their full online potential.

Next, we implemented a robust tracking system using a comprehensive tech stack, including Google tools, as well third-party tools.  This system provided EthosEnergy’s team with real-time data visualisations and insightful reports, allowing them to stay informed and measure progress. 

Fuelled by data-driven strategies, we launched targeted SEO and PPC campaigns designed to attract high-quality leads and nurture them through the sales funnel.

Collaboration is Key:

Throughout the journey, we didn’t just work for EthosEnergy, we worked with them, becoming an extension of their team.

We collaborated with its global marketing team, providing ongoing support, and even conducted digital PR training, empowering the team to become more effective storytellers, arming them with the knowledge of how to adapt their content for digital platforms. 

Achieving results in digital marketing is not an overnight or quick fix solution. It takes ongoing analysis, tweaks, and collaboration with the client.

This is a key example of the results that can be generated with long term collaboration.  

A Story of Partnership and Success:

EthosEnergy’s story is more than just a case study; it’s a testament to the power of partnership and a data-driven approach. 

Together, we tackled challenges, optimised online presence, and ultimately fuelled business growth. 

And the story continues as we embark on supporting EthosEnergy’s LinkedIn presence through 2024, further solidifying the online brand and expanding its reach.