One of the key reasons for low engagement on LinkedIn posts is the use of ineffective Calls to Action (CTAs). Generic phrases such as “Read more” or “Visit our website” not only lack impact but also discourage interaction, reducing visibility (you can thank the LinkedIn algorithm for that, which is a topic for another blog).
To maximise engagement on your LinkedIn posts, it is essential to use CTAs that encourage discussion, participation, and continued interaction on the platform. And our handy freebie-download 15 Ideas for Calls to Action for Engagement is designed to assist in achieving precisely that.
The Importance of LinkedIn-Optimised CTAs
LinkedIn prioritises content that fosters engagement and retains users within the platform. Posts that include well-crafted CTAs – those that prompt likes, reactions, shares, and especially comments – are far more likely to reach a wider audience.
By refining the approach to CTAs on LinkedIn, it is possible to:
- Increase visibility within LinkedIn’s feed
- Encourage greater engagement from the target audience
- Strengthen your personal or company’s brand presence
What Does the CTA Guide Offer?
Examples! This guide presents 15 highly effective, engagement-driven CTAs with practical examples, tailored specifically for LinkedIn. Whether the objective is to generate discussion, encourage knowledge-sharing, or align with industry trends, these CTAs will help in crafting high-performing posts.
A Selection of Key CTAs:
- “What is your take?” → Invite the audience to share perspectives on a trending industry topic.
- “What is the biggest myth about [industry topic]?” → Challenge common misconceptions and encourage debate.
- “Tag a colleague who has been a problem-solver recently.” → Promote peer recognition and networking.
How to Use This Guide to Maximise the Impact of CTAs
- Select the appropriate CTA – choose a CTA that aligns with the post’s objective and the interests of the audience.
- Test and observe – experiment with different CTAs and monitor which generate the highest engagement.
- Refine and optimise – evaluate performance metrics and adjust the approach accordingly.
Access to Full Guide
Feel free to download the guide here and discover how to transform LinkedIn engagement strategies.
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