Halloween might come just once a year, but if you’re in B2B marketing, you know some things are haunting you all year round. From the Ghost of Content Creation draining your creative energy to the Phantom of Lost Keywords, these spooky, persistent challenges feel almost supernatural in their ability to stick around
Maybe you’ve crossed paths with the Algorithm Apparition, changing form every time you think you’ve cracked its code. Or perhaps you’ve felt the chilling presence of the Budget Banshee, wailing at every ambitious idea. And don’t even get us started on the Invisible Case Study Spirit, forever evading publication.
Which of these “spirits” resonate with your experience?
The Ghost of Content Creation
Persistent struggle to come up with new content ideas, especially when time is limited, making creativity a challenge.
The Phantom of Lost Keywords
Once-effective SEO keywords suddenly vanish from search rankings due to constantly shifting algorithms, leaving visibility in limbo.
The Poltergeist of Strategy-Free Reports
Data without a clear strategy feels like a haunting presence: impressive yet chaotic, without actionable insights.
The Invisible Case Study Spirit
Case studies remain elusive, even though clients love them. Gathering and publishing these stories is a challenging process.
The Ghoul of Mixed Metrics
Choosing the right KPIs is as tricky as piecing together a ghostly figure—disjointed and difficult to interpret without a clear direction.
The Algorithm Apparition
Social media algorithms change unpredictably, making it difficult to maintain a consistent approach as the rules keep shifting.
The Ghostly Gathering of Content Overload
With so many content types to manage (blogs, videos, infographics), it can feel like a haunting overload, where assets become overwhelming.
The Spine-Chilling Budget Banshee
Ambitions are often curtailed by tight budgets, with the budget banshee reminding marketers of their limits at every turn.
The Spirit of Vanishing Engagement
Even brilliant campaigns can seem to “vanish” without engaging the audience as expected, adding a spooky sense of lost potential.
The Haunted Inbox Spectre
Low email open rates feel like messages are disappearing into the ether, making it hard to connect with audiences as intended.
Let’s talk about putting those outdated tactics to rest once and for all. It might be time for a little BrandHouzz exorcism to breathe new life into your strategy. After all, the year-end is near, making this the perfect time to confront these pesky spirits head-on. Embrace the chance to analyse what’s truly haunting your digital strategy and set plans in motion for 2025. Let’s make those ghosts of outdated tactics a thing of the past—and start the new year with a strategy that’s vibrant, focused, and finally free of spectral surprises.
