How can a digital marketing audit help to improve my results?

Are you struggling to get the results you want from your digital marketing efforts? As there are so many elements to consider, it can be hard to see the wood through the trees and know which areas to focus your energy. 

That’s where a digital marketing audit can help… By picking out any holes in your digital marketing that are costing you sales! 

What’s a digital marketing audit?

At BrandHouzz, our digital marketing audit is referred to as a ‘Digital Marketing MOT’. Just like you should be taking your car to the garage at least once a year for its MOT, you should also be checking on your digital marketing activity regularly. 

If you’re anything like me, it doesn’t sit well when a car fails its MOT… neither does failing anything! So, this digital marketing audit service is great to catch any marketing elements that aren’t working BEFORE it becomes an issue. 

Instead of ignoring that annoying clinking sound in your car where you know something isn’t right, identifying what it is early on could save you a costly repair bill. Think of this service as a digital MOT, so you can focus your energy in the right areas to keep the car running smooth.

What does the Digital Marketing MOT check? 

Your digital marketing presence is the vehicle to get you in front of new customers. Just like a car has multiple parts, the different channels of your digital marketing efforts need to work together to take you anywhere. 

The digital marketing audit will go over your full digital marketing footprint to identify which areas need some love and attention. Plus, learn if you could be missing any easy marketing wins! 

The specific digital marketing components your business uses will change depending on the make, size, and model of your company. But in essence, your company will have a combination of the following:

• Your website 
• Technical SEO
• Non-technical SEO
• Social media channels 
• Online content about your business (with backlinks or without)
• Paid advertising 

The website itself 

The digital marketing audit gives you pointers for improvement across all these essential elements, so you’re not wasting effort on paid ads, for example, only for your website to let you down.

But on the other hand, time and time again you see an excellent website without much traffic going to it. If only the phrase “if you build it they will come” applied to websites… 

Technical and non-technical SEO 

In the digital marketing audit, we check all SEO elements of your business. 

Technical SEO impacts your site’s speed, its performance on mobile devices, and much more. Smooth UX is also an SEO ranking factor. 

Non-technical SEO also impacts your site’s visibility and ranking in search engines vs your competitors. 

We also look for digital PR opportunities such as link building, which means getting backlinks from other websites mentioning your domain. This is so Google recognises you as an authority and increases your rankings. 

Social media and other online content 

It’s likely you will have multiple social media channels which all have different audiences and content types, so their performance differs. We check how effective your social media platforms are and spot opportunities for improvements.

We also run through any other online content you have published, such as blog posts, case studies, giving you feedback on SEO and areas for improvement. And we don’t overlook online review channels, and anywhere else your business could be mentioned or represented, for accuracy, red flags or perhaps optimisation opportunity.

Digital marketing audits make sure everything runs smoothly 

All those factors contribute to your visibility online as well as how you are perceived, which in turn have an impact on your digital marketing efforts and the quality of your funnel (your leads). To complete the metaphor, this is like having a trusty, reliable car that gets you where you need to be.

After reviewing all your digital marketing components during the audit, you will get a traffic light report card. This breaks down your actions into:

• Red – critical issues to be addressed ASAP (urgent priority tasks)
• Amber – improve in the next couple of months (short-term tasks)
• Green – areas you’re performing well in (keep up the good work)

Each task is explained in plain English, so you understand exactly what needs to be done – it’s NOT full of meaningless jargon or a marketing pitch. You will receive practical advice, real-life examples, and competitor analysis, giving you the tools needed to enhance your digital marketing. This means you can stop second-guessing yourself with which digital marketing activity to focus on. 

Plus, if you want any help achieving these tasks, it gives you a clear brief for working with an external digital marketing team. Now you have a better understanding of what’s needed, you can partner with BrandHouzz to improve your digital marketing results.

Start marketing your business with intention – book your Digital Marketing MOT now.