As Topsides UK 2024 approaches, the offshore energy sector is poised to converge in Aberdeen for two days of valuable insights, strategic connections, and meaningful dialogue. For B2B professionals, especially those in marketing and communications, this annual event presents an unparalleled opportunity to amplify brand presence, forge partnerships, and align with key industry priorities.
At BrandHouzz Digital we are truly excited to be a part of the event, supporting our clients (and that’s no AI-authored nonsense!). Our current clients, including EthosEnergy and JCE, as well as some former ones are making a strong impression at Topsides. To help attendees capitalise on every interaction and showcase their expertise effectively, we’ve created a Topsides UK Checklist.
Because who doesn’t like one?
This comprehensive guide equips you with actionable steps, ensuring that no moment is wasted.
As the UK and Europe’s only topsides-focused gathering, Topsides UK brings together operators, SMEs, contractors, and innovators to share best practices and address challenges in late-life operations, cost efficiency, and energy security.
For brands, it’s an opportunity to engage with stakeholders. With a strategic approach, you can create a lasting impact, aligning your presence with current industry needs and future opportunities.
Here’s How: Making the Most of Your Role at Topsides UK
To make sure you get the most out of Topsides, we’ve tailored a checklist for three types of participants: attendees, exhibitors, and speakers. Here’s a sneak peek at how each group can maximise their impact:
If You’re Attending Topsides UK
As an attendee, your goals likely revolve around gaining knowledge, building connections, and exploring market trends. Our checklist suggests key actions to make this happen:
Set Clear Objectives: Identify specific goals for the sessions, exhibitors, or people you want to connect with.
Prepare a Standout Pitch: Craft a concise introduction to leave a memorable impression during networking.
Stay Connected: Gather contact information and, after the event, promptly follow up with personalised messages.
By implementing these steps, you’ll leave with valuable insights and connections that can lead to future business opportunities.
If You’re Exhibiting at Topsides UK
Exhibitors have a unique chance to showcase their brand and generate leads. To stand out, your exhibit must be engaging and accessible. Here’s a look at some checklist highlights:
Engage with Interactive Elements: Use displays, demos, or digital experiences to draw attendees in.
Capture Leads Effectively: Ensure your team is prepared with digital lead-capture tools and post-event follow-up strategies.
Measure Your Success: Track interactions, gather feedback, and assess leads to calculate your event ROI.
Following these steps will help ensure your exhibition investment translates into new business connections and strengthened brand awareness.
If You’re Speaking at Topsides UK
For speakers, Topsides is the perfect platform to elevate your company’s reputation as a thought leader. This requires not just a polished presentation, but a way to keep engaging with your audience post-event. The checklist includes:
Tailor Your Content: Focus on relevant industry pain points and provide actionable solutions.
Encourage Interaction: Use Q&A or live polls to foster audience engagement.
Extend Your Message Beyond the Stage: Share highlights on social media, allowing your insights to reach a broader audience.
These steps enable you to make a lasting impression and continue the conversation with your audience long after the event.
Need more tips like these? Download Your Topsides UK Checklist Today!
Whether you’re attending, exhibiting, or speaking, our “Maximising Your Presence at Topsides UK: A Practical Checklist” is designed to help you make the most of every opportunity. It’s packed with practical steps and advice to turn your event participation into measurable business growth.
Download the checklist and start preparing for a successful event! And get in touch if you want to catch up during the even or after.
