EthosEnergy, a global leader in rotating equipment solutions, had a challenge. Its newly launched website, despite its new and improved design and potential, wasn’t fully attracting the attention it deserved. The team knew that improving traffic, online visibility, search engine ranking in its key geographic markets, and having well thought-out search engine optimisation (SEO) strategies […]
At the beginning of September, The Offshore Europe conference was held in Aberdeen, bringing together a vast number of both small and large companies across the energy sector. Since I moved to Scotland back in ’09, I’ve religiously attended the event and this time was no exception. As always, it was great to visit with clients […]
You’ve been landing great press releases for your business (or clients, if you happen to be an agency exec and reading this) but what are you doing afterwards to enhance your results? Without a digital PR campaign distribution strategy, where you’re not actively sharing press releases after they’re published, you will struggle with poor brand visibility.