Supporting Energy Industry Leaders at Topsides UK 2024: EthosEnergy and JCE Energy

As the energy sector faces increasing pressure to evolve, Topsides UK 2024 offers an essential platform for innovation, knowledge sharing, and collaboration across the offshore industry. This year, two of my clients, EthosEnergy and JCE Energy, will be featured, showcasing the cutting-edge solutions they bring to the table. As both a digital marketing partner and an attendee, I’m excited to support them, highlighting the results we’ve delivered together and the crucial role that BrandHouzz plays in driving business growth through data-driven digital marketing strategies.

EthosEnergy: Extending the Life of Critical Assets

EthosEnergy is a global leader in rotating equipment solutions, and their presence at Topsides UK 2024 will focus on sharing insights and case studies on how the company is supporting asset life extension in an industry that is constantly balancing the need for innovation with the maintenance of mature infrastructure. EthosEnergy will be delivering two key presentations, each providing unique insights for operators dealing with aging equipment while striving to meet net-zero targets.

The first presentation, led by Paul Hassall, an experienced Application Engineer for Compressors, will highlight EthosEnergy’s work in extending the life of compressors, which are essential for offshore operations but often run well beyond their intended lifespan. Paul will discuss EthosEnergy’s cross-sector expertise, gathered from more than 900 compressor projects globally, spanning industries such as oil & gas, petrochemicals, utilities, and industrial manufacturing. He will explore how life-extension solutions can:

• Improve performance and reliability of compressors to support mature assets
• Extend intervals between inspections and overhauls, easing maintenance schedules
• Contribute to significant emissions reductions by optimising fuel consumption
• Support a circular economy approach by repairing and upgrading, rather than replacing, equipment

This talk is especially relevant to operators in the North Sea, where many installations are over 40 years old, making asset reliability a top priority.

Farzad Jahromi, VP of Sales at EthosEnergy, will deliver a second presentation, focusing on how independent service providers like EthosEnergy can streamline maintenance for aging equipment and reduce the carbon footprint. Farzad will share specific examples of reverse engineering, compressor re-rating, and refurbishment, emphasising how these solutions help operators maximise the life of their assets while preparing for the future of the energy transition.

BrandHouzz’s Results with EthosEnergy: Transforming Digital Performance

While EthosEnergy has a wealth of expertise in rotating equipment, they faced a challenge that many in the industry will recognise: a newly launched website that wasn’t quite hitting the mark in terms of attracting the right traffic. Despite its fresh design, the website wasn’t generating the volume of leads or engagement expected, and that’s where BrandHouzz came in.

Our journey with EthosEnergy began with a thorough website audit—what we call a Digital MOT. This involved diving deep into their site’s performance, user experience, and SEO strategy. We presented our findings in a detailed, actionable report, highlighting areas for immediate improvement and longer-term opportunities. EthosEnergy’s website wasn’t just about looking good; it needed to perform in search engines, generate quality traffic, and convert that traffic into business opportunities.

The results speak for themselves:

• A 39% increase in average monthly enquiries
• A 73% increase in engagement rate across key pages
• A massive improvement in search rankings for service pages, with the Steam Turbines page jumping from position 65 to position 2 on Google, generating 32 qualified opportunities in just one year.

But the most significant impact went beyond web traffic. EthosEnergy saw a 136% increase in closed/won opportunities directly attributable to website leads. This wasn’t just about more visitors—it was about getting the right visitors and turning them into valuable customers.

Through ongoing collaboration with EthosEnergy’s marketing team and website developers at Oakwood Brand and Communications Agency, we focused on improving the site’s user experience and optimising content for click-through and conversion rates. Our data-driven approach included targeted SEO and PPC campaigns, designed to attract high-quality leads while nurturing them through the sales funnel.

This is a key example of how long-term collaboration can generate significant, measurable business results. And it’s an ongoing journey—we’re now working to boost EthosEnergy’s LinkedIn presence, ensuring their digital footprint aligns with the industry’s shift towards renewable energy and sustainable solutions.

JCE Energy: Leading the Charge in Renewable Offshore Solutions

Another of our valued clients, JCE Energy, will also be taking a prominent role at Topsides UK 2024. JCE Energy, specialists in hazardous area control systems, will deliver a tech talk focusing on the integration of offshore solar and hybrid power systems for oil and gas platforms. With the global push for renewable energy intensifying, JCE has been at the forefront of helping offshore operators embrace sustainable energy solutions, reducing emissions while improving cost efficiency and reliability.

Euan Cox, JCE’s Business Development and Project Management lead, will explore how JCE has tackled the unique challenges of integrating solar systems in hazardous offshore environments. Through projects like their South N’dola installation, where over 100 solar panels replaced diesel generators, JCE helped operators achieve a 90% reduction in CO2 emissions while significantly cutting operational costs. These renewable solutions are crucial for offshore platforms looking to meet stringent greenhouse gas reduction targets while improving operational efficiency.

We’ve worked closely with JCE Energy to develop a tailored digital marketing strategy that highlights their expertise in designing, manufacturing, and maintaining control and off-grid power systems for alternative energy sources in industrial, commercial, marine, and hazardous environments.  Our focus has been on driving brand visibility and thought leadership through SEO optimisation, content marketing, and tailored campaigns, ensuring that JCE’s expertise reaches the right audience in a rapidly evolving energy market.

A Story of Partnership and Results

At BrandHouzz, our work with EthosEnergy and JCE Energy represents the very best of what we do: partnering with clients across the energy sector to deliver data-driven digital marketing solutions that generate tangible results. Whether it’s improving website performance, developing targeted SEO strategies, or supporting clients with their LinkedIn presence, we take a collaborative approach to ensure our clients’ digital marketing efforts are aligned with their broader business goals.

Topsides UK 2024 offers a unique opportunity to celebrate these partnerships and reflect on the journey we’ve taken together. If you’re attending the event and would like to hear more about how we’ve helped companies like EthosEnergy and JCE Energy optimise their digital presence, feel free to get in touch. Let’s meet at the event, share insights, and explore how BrandHouzz can support your business in navigating the complex world of B2B digital marketing for the energy sector.